Each year, South Dakota joins communities across the nation in celebrating Red Ribbon Week, the largest substance use prevention campaign in the United States. Held annually in late October, the week is dedicated to promoting healthy, drug-free lifestyles among youth and families.
Schools, organizations, and community groups across South Dakota host activities such as themed dress-up days, classroom lessons, and community events to spark conversations about making positive choices. The red ribbon itself is worn as a symbol of commitment to living drug-free and honoring the legacy of those who have worked to protect communities from the dangers of substance misuse.
In South Dakota, Red Ribbon Week encourages students to remember “Life is a Puzzle, solve it.” It also reminds everyone of the importance of prevention, education, and strong community support. By coming together, South Dakotans help create a brighter, healthier future for the next generation.
